Swiss Language Academy, language school website in Geneva
What we did
- Institutional website
- Bilingual EN / FR
- UX / UI
- Forms
- Local SEO
A language school has to reassure before convincing.
Swiss Language Academy teaches French to adults, with fide preparation and naturalisation front of mind. We repositioned the site from the management’s brief: real French pages, clear paths to the courses and level tests, contact forms, structured data and consistency with the Google listing.
The project in detail
The context
Swiss Language Academy teaches French to adults in Carouge, with two clearly identified audiences: people preparing the fide exam and people building a naturalisation file. The existing site addressed everyone and truly spoke to no one.
The problem to solve
A language school has to reassure first: who teaches, with what accreditation, at what level, at what price, and what happens after enrolment. Until those answers are visible, nobody fills in a form — least of all for an administrative process where a permit or a naturalisation is at stake.
What we built
A bilingual French and English institutional website, repositioned from the management’s brief: real pages for each path (intensive courses, fide preparation, DELF and DALF, coaching), the European framework levels explained plainly, the school’s accreditations, and short forms at every step.
The technical detail
A complete French version under its own directory so it is indexed separately from the English one, organisation and course structured data, server-validated forms, and strict consistency between the site’s information and the school’s Google listing.
The outcome
A website delivered in three weeks, which explains the path before asking for anything, and which takes a new session or a new price without breaking, in a single request.
- Sector
- Education, language school
- Location
- Carouge, Geneva
- Type
- Bilingual institutional website
- Languages
- French and English
- Lead time
- Three weeks
- Services
- Structure, UX/UI, forms, local SEO
- Launch
- 2026
What this project taught us.
Reassuring comes before selling
When a residence permit or a naturalisation is at stake, the school’s accreditation and the detail of the course matter more than any sales pitch.
One language, one directory
The French version lives at its own address rather than inside an automatic translator: it is the only way to be found on French-language searches.
A short form at every step
A visitor ready to write should never have to scroll back up to find where.
